OUR FAMILIA
ABOUT OUR FAMILIA
SUE - RANCHERA MAMI
Ranchera Familia was founded by Sue, a third generation Latina farmer. Sue is an integrated business expert for marijuana and industrial hemp companies with almost a decade worth of experience creating award-winning edibles, growing for recreational marijuana farms and consulting on hemp start-ups with expertise ranging from licensing, to workplace flows, product selection, and product development. Her background encompasses a Master’s of Science degree in Community Health, a minor within Women’s studies and traditional Native American medicine with an acute knowledge of plants and herbs. Ranchera Familia roots lie within agriculture and health which sparked the creation of our boutique micro farm in California. Additionally, Sue’s personal tie to using cannabis for her autoimmune disorders has been a driving force in her looking to expand.
CROCQUITO - GENETICS PAPI
Crocquito is a third-generation cannabis farmer from Crockett Family Farms. Crocquito & Sue met four years ago at the Emerald Cup, fell in love and teamed up with Sue to curate Ranchera Familia. Crocquito has won multiple awards for flower & concentrates throughout the years from High Times and Emerald Cup. His role at the farm is to help guide Ranchera Familia through new genetic ventures, cultivation styles and business endeavors.
LAUREN - CHIEF VIBES CURATOR
Lauren is a Bay Area native. Full of positive energies, Lauren is our number one HYPE MAN. Lauren is Sue's creative marketing, design partner and work-wife. Her unique background within international public health helps shape our inclusive business model. Lauren has worked within the Cannabis marketing and tech side for over five years. Her unique insight to the in & outs of cannabis make her a vital component to one of our key building blocks for Ranchera Familia.
Besos,
Ranchera Familia